How to Start a Career in Social Media Marketing

Friday, January 25, 2013 12:00 AM

Carlo Pandian is a freelance bloggers and writes for Media Recruitment on social media, PR and careers. Here he provides insights, tips and advice for job seekers looking to land a job in the media industry.

Social media has gone way beyond being a fun diversion and has become one of the most powerful tools currently available for connecting with people and marketing businesses. Many students who are currently pursuing marketing degree will be using social media in their careers. Also, the forward thinking professionals who are working in the marketing industry today have seen the potential for social media marketing and have expanded beyond their basic training to adapt to this growing trend.

In order to be successful in your social media marketing career you will need to be adaptable and to have a good natural intuition for the things that people are drawn towards and interested in. You will also need to understand how to use the many social media platforms which are available right now. You will also need to be able to think outside the box and market things in a new and interesting way.

Different Types of Social Media Marketing Jobs

There are many different job titles related to social media marketing. For example, a Social Media Manager is usually the person in charge of the entire web presence of the company and implements a comprehensive social media strategy.

A Social Media Analyst might be responsible for quantifying the overall success of the social media campaign by using analytics and information gathering methods. A Digital Communications Developer will have the responsibility of integrating social capabilities and making sure that the website functions properly.

Tips for Starting a Career in Social Media Marketing

If you are considering social media marketing as a career path, here are some tips that will help you to get on your way:

  • The first and most important step is to establish your online presence. This will prove to future employers that you have the skills to navigate the online world and promote yourself.
  • Apply to an internship in order to get a little experience under your belt before you start looking for a full time position.
  • Get to know as many different social media platforms as possible. Most people know how to use Facebook and Twitter, but what about LinkedIn, Quora and Tumblr? Set up profiles on all of the social media platforms you can find and study how they work in order to understand how people use them.
  • Start a blog. This is a great way to create an online presence for yourself as a social media marketer and to show off your expertise. Blog about subjects relevant to your field which you find interesting and exciting and offer your readers something of value.
  • Have patience. It takes time to build up a social media presence online and create a community. Brands are gradually built up online until they reach a tipping point when others begin to reference them organically. If you are patient and dedicated, this will demonstrate that you are a cut above the rest.
  • It is your innovation and creativity that will get you noticed by companies and gets you jobs as a social media marketer. Don't be afraid to push the limits and do something that is unconventional and bold.
  • If you want to gain some qualifications at university, your best bet might be a marketing degree. Look for one which specializes in social media and teaches you online methods of information gathering about customers.
  • You can also take an online course which will teach you specific social media marketing skills.
  • Once you have started your first social media marketing position, keep in mind that there is no limit to how far you can go in using social media in your career. Be always challenging yourself to come up with something new and innovative so that you will never get stuck in a rut.
  • Remember to always be professional online. Those photos of you from your best friend's crazy stag weekend will not make the best first impression when your future employer looks up your profile.

Establishing your presence online and starting a career in the social media industry takes some time, but if you do it right it can lead to an exciting and lucrative career in social media marketing.

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